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Salesforce Marketing-Cloud-Personalization Vce Files: Marketing Cloud Personalization Accredited Professional Exam - ExamDumpsVCE Free Demo Download
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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q66-Q71):
NEW QUESTION # 66
How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
- A. 64 total between filters and goals
- B. 25 filters and 25 goals
- C. 300 total between filters and goals
- D. Unlimited
Answer: A
NEW QUESTION # 67
Which two items can be included in the total engagement score calculation?
- A. Time of Day
- B. Actions
- C. Visits
- D. Identity merge date
Answer: B,C
Explanation:
* Visits (Answer B):
* The number of times a user visits a website or interacts with a channel.
* Actions (Answer C):
* Specific actions taken by the user, such as clicks, purchases, or form submissions.
These metrics reflect user interaction and engagement with the platform.
References:
* Salesforce Interaction Studio Documentation - Engagement Scoring
NEW QUESTION # 68
A business user wants to test the effectiveness of two CTA options, which testing option should the select?
- A. A/B Testing
- B. Rule Based Testing
- C. Variation Testing
- D. Time Based Testing
Answer: A
NEW QUESTION # 69
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
- A. Profile, insight, understand, act, analyse
- B. Know, understand, personalise, engage, analyse
- C. Data-in, understand, engage, data-out, analyse
- D. Identify, understand, decide, act, analyse
Answer: D
NEW QUESTION # 70
Which three components of a server side campaign must be coded by a developer?
- A. Campaign Setip
- B. Content Selection
- C. EVENT API Request
- D. Parsing the JSON Response
- E. Tracking of campaign statisticsd
Answer: B,C,D
Explanation:
* Parsing the JSON Response: Developers need to process the JSON response from the server to render the appropriate campaign content.
* Content Selection: Logic for dynamically selecting and displaying content based on campaign rules must be implemented.
* EVENT API Request: Developers use the Event API to send data to Interaction Studio for real-time personalization.
NEW QUESTION # 71
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